Personal Project

Meta AI + Instagram

Instagram has become a powerful discovery platform, giving users access to a wide range of content—from art and design to travel, food, and journalism. For curious users, it offers more than just passive inspiration; it’s also a tool for learning.

This case study explores how Meta AI can enhance that experience by helping users go deeper into the topics they care about. By integrating conversational AI into Instagram, users could ask questions, get context, and discover related accounts or communities, turning passive browsing into active exploration.

Role

UX Designer

DEFINE

Use Meta AI to enhance engagement and exploration on Instagram

For the Curious

In this scenario, an interior design user finds a post of a beautiful living room with a chair in particular that is the exact design they've been looking for.

They may want to either find out who designed the chair, or discover other users who have the chair for styling tips.

This is where Meta AI can help.

DESIGN

Integrate Meta AI's intelligence into Instagram's UX to help the curious user learn more about what they see.

Analyze a Post

Use Meta AI to analyze and learn more about a post

Meta AI can be used to target things of interest within a post to learn more about it and drive engagement. Below, the user can target the chair in the image and ask Meta AI questions about it. Based on the target, Meta AI can be used to intelligently predict the right question.

Also, by integrating in Instagram, we have the potential to connect and suggest user accounts in the AI responses, further driving engagement.

AI in Reels

Meta AI can enhance the utility of information from Instagram Reels

Reels have quickly become a primary way that a lot of users discover content on the platform. I personally depend on a lot of recipes I come across by food creators on Reels, but have trouble tracking recipes presented. AI could be a great tool to analyze the information of a Reel, bringing utility to it within an AI chat.

Meta AI Chat

Integrate AI chat in Instagram to drive inquiry based on the user's IG account.

By integrating AI chat directly into Instagram, users can utilize the chat to inquire based on their personalized use of the platform. For example, a user can use Meta AI to analyze its Saved lists. In the screenshot below, a user has a list of saved restaurants in NYC found through Reels and posts. Meta AI could be a great tool to organize that list, breaking it down by cuisine.

WHAT'S NEXT

These are just a few ways for the almost limitless potential of Meta AI's use in Instagram. It can also be used to suggest products leaning into more of Instagram's commerce capabilities, suggest like-minded accounts for creatives, or build itineraries for travel enthusiasts.

AI can have profound impact for how Meta can further its mission of connecting people around the world, and Instagram is just one of Meta's various products that can unlock that potential.